We started off 2014 in San Francisco for some time to reflect and celebrate on the successes that came from the previous year. The short trip was followed up with new “scratch-n-sniff” stickers and a field trip to Las Vegas for AGENDA
Guerilla marketing at it’s finest!
Our brother Blake Johnson received his first coverage in a skate magazine with his “Question Mark” article for The Skateboard Mag – then he followed up with his first ad for Santa Cruz Skateboards and dropped a video part welcoming him to the team.
We (Those Folks) found a home for our production over at Mixed Media! Thank you Bobby, Ben, Jon, and Nick a.k.a “Old Man” you guys are the best.
Alina and Scali from The Hundreds took a trip to Venice in March to spend the day with us and interview me about Those Folks for their blog – click HERE to read it.
Before the interview and before any type of communication with The Hundreds, we received an email from them stating their interest in carrying Those Folks in their stores; I was in awe to say the least. I’ve always believed if you worked hard and smart enough, the right things will happen at the right time.
We then released our Spring line which would be picked up by The Hundreds and available at their Santa Monica, San Francisco, and New York stores.
We took another trip to S.F. to celebrate the release of our Spring line and Those Folks being carried at THSF!
During this time The Hundreds asked if I would like to be a contributor on their website and I accepted the opportunity.
Click HERE to read my first post about our trip to San Francisco and how I felt about Those Folks being sold in stores.
Juice Magazine reached out to us back in January offering ad space in their upcoming 20th anniversary issue – I couldn’t believe it. The magazine was published in June and having our very own Those Folks ad was a dream come true! It was without a doubt one of my proudest accomplishments so I decided to write about it on my column for The Hundreds blog.
Click HERE to read it.
Chris Brown was spotted wearing Those Folks on Melrose outside of Brooklyn Projects.
The most surprising thing that happened in 2014 was AGENDA reaching out to us which then led to us having our very own booth at the Long Beach convention. After attending the tradeshow for years by sneaking in and/or trading off passes, it was a huge accomplishment to showcase our brand for the first time.
I met a good friend by the name of Quentin Curtat through my buddy Skyler Dahan who both helped me bring my “Honey, I Shrunk The Folks” idea to life. This is by far my favorite photo shoot that we’ve done for Those Folks.
We released our Summer line exclusively at Conveyor in Fred Segal and enjoyed the summertime as we always do!
We won 1st place in the All-City Athletics Basketball League!
Illegal Civilization was given it’s own radio show on Dash Radio! Much thanks to DJ Skee, Karlie, and Mikey for letting me be apart of it.
Download the Dash Radio App and tune into the Odd Future Station every Wednesday at 5pm! (PST)
We held our 3rd consecutive homeless outreach in Venice – serving over 200 plates of food.
BEST WISHES TO EVERYONE IN 2015 – THANKS FOR ALL THE SUPPORT!