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How The West Was Won : Warm Brew Interview for The Hundreds

Richard sat down with rap trio Warm Brew for The Hundreds

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Warm Brew might not be your typical set of friends or rap group these days, but they are Red Bull Records’ first hip-hop artist, and they’re definitely the hometown favorites. At a time where everyone seems to be missing that G-Funk sound of the West Coast, here are three middle school friends bringing it straight to your doorstep. Their last jobs include slangin’ tamales and catering for Casablanca, but now their mission is proving to Red Bull Records and Dom Kennedy’s OPM label that the chance they took with Warm Brew was their best decision yet. And with the release of their latest EP Diagnosis, you could say Warm Brew has done just that.

Click HERE for the full interview.

Those Folks 2014 Recap

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We started off 2014 in San Francisco for some time to reflect and celebrate on the successes that came from the previous year. The short trip was followed up with new “scratch-n-sniff” stickers and a field trip to Las Vegas for AGENDA

Guerilla marketing at it’s finest!

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Our brother Blake Johnson received his first coverage in a skate magazine with his “Question Mark” article for The Skateboard Mag – then he followed up with his first ad for Santa Cruz Skateboards and dropped a video part welcoming him to the team.

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The (Those Folks) interviews I did this year were my favorite! Thank you Danny Trejo, Rick Klotz, Mikey Alfred, and Kevin Bradley - click their names to read each interview.

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We (Those Folks) found a home for our production over at Mixed Media! Thank you Bobby, Ben, Jon, and Nick a.k.a “Old Man” you guys are the best.

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Alina and Scali from The Hundreds took a trip to Venice in March to spend the day with us and interview me about Those Folks for their blog – click HERE to read it.

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Before the interview and before any type of communication with The Hundreds, we received an email from them stating their interest in carrying Those Folks in their stores; I was in awe to say the least. I’ve always believed if you worked hard and smart enough, the right things will happen at the right time.

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We then released our Spring line which would be picked up by The Hundreds and available at their Santa Monica, San Francisco, and New York stores.

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We took another trip to S.F. to celebrate the release of our Spring line and Those Folks being carried at THSF!

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During this time The Hundreds asked if I would like to be a contributor on their website and I accepted the opportunity.

Click HERE to read my first post about our trip to San Francisco and how I felt about Those Folks being sold in stores.

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Juice Magazine reached out to us back in January offering ad space in their upcoming 20th anniversary issue – I couldn’t believe it. The magazine was published in June and having our very own Those Folks ad was a dream come true! It was without a doubt one of my proudest accomplishments so I decided to write about it on my column for The Hundreds blog.

Click HERE to read it.

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Chris Brown was spotted wearing Those Folks on Melrose outside of Brooklyn Projects.

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The most surprising thing that happened in 2014 was AGENDA reaching out to us which then led to us having our very own booth at the Long Beach convention. After attending the tradeshow for years by sneaking in and/or trading off passes, it was a huge accomplishment to showcase our brand for the first time.

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I met a good friend by the name of Quentin Curtat through my buddy Skyler Dahan who both helped me bring my “Honey, I Shrunk The Folks” idea to life. This is by far my favorite photo shoot that we’ve done for Those Folks.

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We released our Summer line exclusively at Conveyor in Fred Segal and enjoyed the summertime as we always do!

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We won 1st place in the All-City Athletics Basketball League!

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Illegal Civilization was given it’s own radio show on Dash Radio! Much thanks to DJ Skee, Karlie, and Mikey for letting me be apart of it.

Download the Dash Radio App and tune into the Odd Future Station every Wednesday at 5pm! (PST)

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We held our 3rd consecutive homeless outreach in Venice – serving over 200 plates of food.

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BEST WISHES TO EVERYONE IN 2015 – THANKS FOR ALL THE SUPPORT!

Michael Paul Alfred

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Interview by Richard Massie

Age:   19

Ethnicity:   Black – Creole

Date of birth?   February 24th, 1995

Where were you born?   L.A. – Cedars-Sinai – The day I was born was the same day Eazy-E found out he had aids, he was in the same hospital.

Where’s home?   North Hollywood

Did you graduate high school?   Yep. I graduated from Beverly High but I didn’t really go to school. I booked my last 2 periods as film class and would leave every day at noon. My teacher Mr. Carey was cool as fuck, he knew I was out filming so he didn’t really care. I would go to class but just ask to use the bathroom when it started and he knew that meant I was trying to leave.

I couldn’t really talk to anyone at school, our minds weren’t on the same page. Like when I missed 11 days of school because we went to Japan, when I got back this kid asked where I had been and after I told him, he’s like “Damn, that dope.” Then I asked him what he’s been up to and he’s like, “Man I’m just really trying to get this job at Chick-fil-A.” (Laughs) You feel me?

So what is it that you do for a living?   Damn. Umm… work at Chick-fil-A (Laughs) It’s weird. Like I make money of making t-shirts and videos but that’s stuff I would do for free. I’m just able to make money from it, it’s crazy. I guess I’m just displaying our culture.

How would describe what Illegal Civiliaztion (IC) is and what it means to you?   It means everything to me. I would just say it’s an idea. It’s a bunch of kids that are young but handling their shit. Whether it be skating, music, designing clothes, art, photography, etc.

Illegal Civ is just showing kids what they’re capable of doing. Like this is the music you should listen to, this is how you can interact with bitches, this is what you can do, this is fun. We have this weird ability to bring things together that normally wouldn’t work. We’re bringing kids together too. Like if 2 kids see each other wearing the IC visors, they automatically have something in common.

Yeah, I agree. It’s the same with Those Folks, when someone random is wearing it, you know they’re down for what the movement represents and not just the t-shirt or hat or whatever.

You’re doing something really great with Illegal Civ. It’s moving kids in a strong and positive way. Like even when I watch the videos, I feel like a kid again. The music is always on point and it’s just kids having fun.   Yeah, I think people like it because it comes from a place of joy. I like laughing and smiling more than being cool or serious.

And back to the visors, I would’ve never thought of or even considered selling Those Folks visors. Like we couldn’t make that work. I don’t think any brand, no matter how big or established they are could have released yellow visors and had the impact that IC did. Not the Hundreds, not Diamond, not anyone.

Why do you think that worked out like it did?   I don’t know. We’re just good at setting trends. Like the “No Bev” thing, we started saying that and now everyone knows about it and is using it. Just like “Close your neck!” that’s just a game that everyone is doing now. With the visors it’s crazy because people told me not to do it. At the IC2 premiere in S.F. there was about 200-300 kids wearing the visor. I saw kids at Coachella wearing it, and a girl in Canada also.

It’s crazy to sit back and watch your idea become so much huh?   Yeah, for real. There was 100 kids at the first IC video premiere and there was a 1,000 kids at IC2.

So how did Illegal Civ first start?   It started in Pasadena when I was 14. The original members of IC was little Kevin, Nakel, Wheels, Lester, Tarzan, and these 3 kids from Pasadena that don’t skate anymore. I made my first video when I was 12 tho. I put it on dvd and trapped it out at skateparks for $9. Kids used to hit me up on Myspace and I would go meet them to sell it.

How did IC get to where it is now?   Honestly, Nak brought me around Tyler and them (Odd Future) and I just saw how Tyler was making shit happen. He started inviting me to the studio to film them and I just saw how he was doing it. It made me realize life is about more than just skating. Hanging out with Tyler even made me quit smoking weed. I used to smoke a lot and even sell weed.

It’s crazy how similar Illegal Civ and Those Folks are. From the idea behind it being a collective of artists and skaters, to how it all started. I saw someone running their own brand and it sparked the idea for me to create something of my own.

Do you think Tyler knew he was helping you?   Yeah, definitely. When we were taking photos of the first IC shirt on Fairfax and he ran up like, “I need a shirt! Take a picture of me wearing it.” He would always do random shit to help me. He really embraced me.

He just saw something in you and showed you what was capable?   Yeah. It’s really just about everyone staying on it and never not doing something. We were always filming, always editing, always skating, always making music. Everyone makes their own moves but we move as a whole. If you’re not holding someone back, they will want to support you. We’re just encouraging kids to be kids. Go chase it. Find something you want, write it down, and do something every day towards that.

Like me working at Chick-fil-A, I wanted this forever. (Laughs)

How old were you when you started skating?   I was 5. My friend and I used to take turns going down the hill on a longboard.

So you’ve been skating since you were 5 and you’re still this weak?   (Laughs) Yep. I started getting good but I tried to ollie the McCambridge 8 stair and ate shit. After eating shit over and over that’s when I realized I’m not supposed to do this shit.

Would you say skateboarding is responsible for Illegal Civ?   Yeah, that and music. I love music. I have 11,000 songs on my computer. I got old Daddy Yankee vinyls and shit.

Who’s your favorite skater?   Nakel or little Kevin. I don’t really care about any skaters but my friends. Like I’ll watch someone’s video part once and then not care about it at all.

Where’s your favorite place you’ve visited?   Iceland. The women out there give it up hella easy. It’s beautiful out there.

What’s your favorite cartoon?   100% the Simpsons. I’ve seen every episode. Look what I got! (reaches in pocket and pulls out his Gameboy Advance with Bart Simpson’s Escape from Camp Deadly)

What’s your favorite cereal?   I don’t drink milk so I don’t eat cereal. I used to love milk but when I was 4 this guy was watching me and poured me a bowl of cereal, and when I was washing the bowl after I ate it, I just threw up all over the place. The milk was so old it was basically cheese. That was the last time I drank milk.

That’s probably why it hurt so much when your weak ass couldn’t ollie that 8 stair.   (Laughs)

What’s the first thing you do when you wake up?   Watch the Simpsons. I have a tv in the kitchen and I put on the Simpsons while I make food. Then I listen to music and figure out what I’m gonna do.

What did you have for breakfast today?   Biscuits. I had one with apricot jelly and one with grape jelly. Wait, I’m trippin. It was strawberry jelly, I don’t even like grape jelly like that.

No bev?   Umm.. water.

That pause sounded like you didn’t.   No, I had bev. I never eat without bev, that’s unsafe. You can choke and die. My friend Tyshawn loves eating without a bev – that’s his shit. He also drives a Honda Accord.

What’s something you have to do every single day?   Watch the Simpsons. I feel sus if I don’t.

If you could have any job in the world what would it be?   Chick-fil-A (Laughs)

What’s your go-to choice at the ice cream truck?   At Stoner I get a banana split with everything except nuts.

Wait, you said you order a banana split but just ask for nuts? You are SUS.   (Laughs)

Do you prefer more peanut butter or more jelly?   More jelly. But I put the peanut butter on first as a base. And I eat peanut butter and jelly on croissants.

What’s the last song you listened to?   “One Spliff A Day” by Billy Boyo

How old were you when you lost your virginity?   15. I talked to the girl for a year before we smashed. She wasn’t my girlfriend tho. Sex is important, like make sure you only have sex with girls you like. A random girls is cool every now and then but it’s important to respect women.

Do you have a girlfriend now?   Olan. (Laughs)

What’s next for Illegal Civilization?   Teen Vogue, LACMA, clips, clips, and more clips. NIGGA.

Any last words?   eeskabobi poopoo teetee… nah I’m just kidding. September 1st! IC2! Let’s get it!

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Illegal Civilization 2 drops September 1st with each set of the IC x Spitfire wheel collaboration.

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Danny Trejo

Interview by Richard Massie

Age:   Oh you’re gonna go there fucker!?

(Laughs) Okay never mind.

Ethnicity:   Mexicano. Chicano. Paisa.

Where were you born?   I was born in Maywood but we lived on Temple & Figueroa, that was in 1944.

You just gave away your age! (Laughs)

Where’s home?   Mission Hills – Pacoima

What’s the first thing you do when you wake up?   Say my prayers and just lay in bed.

What did you eat for breakfast today?   Oatmeal with brown sugar and raisins, breakfast of champions.

So how did you get into acting?   By accident. I walked on the set of Runaway Train and ran into Eddie Bunker, my friend from prison. We were busted together when I was the San Quentin lightweight and welterweight champion. I was hired to train Eric Roberts for a boxing scene in the movie.

So you weren’t actually in the movie, you just trained the actor?   No no no… I trained Eric Roberts and the director, Andrei Konchalovsky, saw that I could handle Eric. He was a Russian director, really famous in Russia, but Eric didn’t like him. He wouldn’t listen to Andrei or anyone basically, but he was so scared of me that he would do whatever I said. So when the director saw that Eric listened to me, he hired me. I’ll never forget because they were supposed to give me $320 a day, then Andrei says, “You work with Eric, you fight Eric in movie.” I said, “Okay” then he kissed me on both cheeks and walked away. I looked at Eddie Bunker and said, “Okay Eddie look, I’m gonna train this kid for $320 but if I’m gonna be kissing this guy, I want some more money!” (Laughs) Eddie was like, “He’s not gay Danny, he’s Russian.”

Eddie actually said, “Thanks to you we finished this movie because we couldn’t get Eric to do a motherfucking thing.” He was all spun on coke and wouldn’t listen to anyone. So what I did was I got my cousin “Sidewalk Sal” to be Eric’s connection so he would do whatever we told him. (Laughs) Sal had the San Fernando valley sewed up with coke so I would have him come to the movie set and him and Eric became buddies.

So that’s the guy who ruined his career?   (Laughs) Nah his career was already ruined.

Talk about Eddie Bunker, how did you originally meet him?   The first time I met Eddie was on the streets in 1962 when my uncle Gilbert bought a robbery from him. Then the next time I saw him was in 1966 in Quentin when he saw me win the title. After that was when I ran into him on Runaway Train.

You said your uncle bought a robbery, what do you mean?   Eddie Bunker was a genius. He would plan out robberies and sell them. That actual robbery my uncle bought ended up being a scene in the movie Straight Time. Let me tell you something about Eddie, that guy actually bailed out of jail before and the cops put a bug on his car to follow him, and he pulled straight into the bank on Fairfax & 3rd and robbed it. Right out of jail, with cops following him, and got away.

Wow. I actually got to meet Eddie with you before he passed away! Gilbert (Danny’s son) and I went to meet you in Century City and I just remember taking a picture of him because he was this old ass white dude driving a corvette with a hat that said Compton on it. Fuck, I wish I still had that photo! 

Oh yeah I remember that.

I didn’t know who he was but Gilbert told me all about him after. Then when he passed away I ended up buying a few of his books. “Education of a Felon” is my favorite book of all time. “Little Boy Blue” is a great one too.

Yeah we’re gonna make “Little Boy Blue” into a movie eventually.

Okay so Runaway Train was your first movie, but what’s crazy is I feel like everyone knows you from Blood In Blood Out. That’s the first movie people mention but you had the smallest role, like did you even say anything in that movie?   Yeah I had a couple lines. But literally everyone knows me from Blood In Blood Out.

What’s your favorite line from Blood In Blood Out?   “La Onda don’t shine shoes.”

(Danny’s cell phone rings and he walks out the room for a second)

Okay so I don’t appreciate you answering the phone, I didn’t answer mine when it rang.   Oh shut up stupid! (Laughs) If Maeve (Danny’s ex-wife) calls you, you better answer. (Laughs)

Okay what else you got?

How much time did you spend in prison?   In total about 10 years. The last jolt was 5 flat.

For what?   I sold 4 ounces of pure sugar to a Federal agent, no drugs were involved. That motherfucker got mad. They beat the fuck out of me! They beat me all the way from North Hollywood to the Federal Building in Downtown L.A. and turned around and beat me all the way back. Richard, they beat me so much I liked it. I was like “I like that shit, hit me again motherfucker.” That was in 1965 when I got busted.

What’s the best advice someone’s given you?   “I’d rather have a mangy dog for a friend than an enemy.” -Eddie Bunker

Who inspires you the most?   My children.

What’s your favorite cereal?   Oh man, Raisin Brand. With a little milk and hot water, that’s what we used to do in the joint.

What’s your favorite cartoon?   Ninja Turtles. I’m actually working on that right now, I did voice overs for it today.

Who’s your favorite Ninja Turtle?  Donatello

Wow I was gonna guess that! I always ask people that question because I feel like it says a lot about the person they are. It’s like you like the one that you are more alike.

Okay so what’s your favorite movie of all time?   The Searchers with John Wayne

Favorite director?   Robert Rodriguez

Who’s your favorite actor?   Robert De Niro

What’s your favorite role that you’ve played?   I’d have to say Machete. I would’ve liked that movie even if I wasn’t in it. People always show me Machete pictures on the internet, they showed  me one that said, “Chuck Norris, never heard of her.” They’re like what do you think about this one Danny? I’m like, “Shit, I hope Chuck Norris doesn’t see this.” (Laughs) Me and Chuck are friends though.

What’s the craziest thing you’ve seen a fan do?   I was in New Mexico and my cousin goes, “Danny you gotta come down to this bar, I want you to meet this girl.” So I go to this bar and she had half of her head shaved with a Machete tattoo on the side of her head. Her husband came running in screaming for us to take a picture together. He was like, “That bitch wouldn’t let me get it tatted!” He wanted it. (Laughs)

That’s fuckin’ crazy.   Yeah I was like you guys are tippin’ me out. A lot of people have Machete tattoos, it’s crazy.

Okay where’s your favorite place to eat?   The Pantry Cafe in DTLA or Musso & Franks

Do you prefer more peanut butter or more jelly?   More peanut butter. They call it peanut butter & jelly because if you put the jelly first you can’t put the peanut butter on.

What’s the last song you listened to?   ”Ain’t No Big Deal” by The Radiants

How many cups of coffee do you have a day?   Damn, about 8 or 9 – with a little cream. In the joint we used to drink coffee all day long.

What’s something that you have to do every single day?   Pray. I don’t really have to do anything else, go to work I guess.

What was your first job?   Working in a wrecking yard for 3-4 dollars an hour.

Did you graduate high school?   I got my diploma in San Quentin.

Do you still have it?   Yeah it’s somewhere.

I would have shit like that framed and up in my house if I was you – San Quentin diploma right next to a picture with De Niro.

What’s your favorite country that you’ve visited?   Rome, Italy. It’s beautiful, just unbelievable. There is streets and streets of shopping, you gotta tear up your daughter’s or wife’s credit cards before you get there.

Who haven’t you worked with that you would like to work with? Any actors or directors?   No. I mean I’ve done over 280 movies, I’ll work with anybody. Just let me know how much I’m getting paid. (Laughs) A lot of actors don’t like that I treat this industry like any other job. I’m the same as a painter, as a brick layer, this is my job. I just go to work and this is what I do. It’s special in everybody else’s eyes but it’s not special in my eyes.

What are you working on now?   I just finished Bad Ass 3 and I’m leaving to New York tomorrow for the Howard Stern Show.

Any last words?   “The whole world can think you’re a movie star but you can’t.” -Eddie Bunker

Richard Mendel Klotz

Interview by Richard Massie

Age: Oh shit, umm.. ageless.

Ethnicity: I guess Latino. I’m half Costa Rican and half Uruguay.

Where were you born? Hollywood, Ca.

Where’s home? West Hollywood – It’s a drag, I don’t like it. I mean my place is nice but the area sucks. It’s like Midtown Manhattan, such a dull crowd.

What do you do for a living? Design & Conceptualize

If you could have any job in the world what would it be? I already got the job.

What’s the first thing you do when you wake up? Listen to NPR (National Public Radio)

Who inspires you the most? My mom.

Money, power, or respect? Respect

What’s your weakness? Women – women of the darker persuasion.

What’s your favorite book? The “Unauthorized Biography of Cocaine” by Dominic Streatfeild or “No Logos” by Naomi Klein

Favorite cereal? Raisin Brand

Do you have a favorite cartoon? Not really. As of recent I’ve been into Alice The Goon.

What’s your favorite song right now? “I’m Gonna Knock On Your Door” by Eddie Hodges

Drink of choice? Cabernet

Movie suggestion? Glengarry Glen Ross, that’s probably my favorite movie.

More peanut butter or more jelly? More peanut butter. I like my peanut butter chunky and funky. (Laughs)

What’s something you have to do every day? Eat and workout.

Have you ever taken acid? Yes

What would you tell someone that never has? Be prepared.

How old were you when you lost your virginity? 14. It wasn’t very memorable… But my first time “scamming” was! (Laughs) I was in 6th grade and her name was Tammy Macias. She would fight all the time but boy could she kiss!

If you could have a one night stand with any girl in the world who would it be? I’m not into one night stands anymore. It used to be a fun game, trying to figure out how to make my nights end with a happy ending.

What was your first job? I used to paint store signs in DTLA when I was 14.

Did you graduate from college? No. I had to drop out in my last semester because of Freshjive. I was working on Freshjive for about 6 months and I got $300,000 dollars in orders at our first trade show.

Was starting a clothing company what you wanted to do? I just wanted to start a clothing project. I was somewhat into fashion but I just wanted to show the various cultures I was into.

How do you feel about being considered a pioneer of street wear? I’ll accept that claim.

What was the first Freshjive t-shirt? The parody Tide logo.

Speak about when you walked away from Freshjive in 2001, what happened? I was just sick of the game. That book “No Logos” was a influence at that time. I just said fuck it and walked out. I had some money put away and the luxury of not thinking. I wasn’t planning on coming back.

How do you feel about the current state of street wear? I’m pretty removed from it now. I don’t like the tribalism of branding, that’s about it. I appreciate good ideas and the little authenticity that still lives. It used to be about selling authentic vibes back then. You had to authenticate what you were putting out by living it.

It’s kinda ironic now… Creating a piece of art on a t-shirt is easy as shit. It doesn’t mean anything to put a t-shirt on a rapper just to blow up. Popularity doesn’t equate good design. The problem, commercially speaking, is everyone is vying for the same look. Everything has to be the same, it’s choking.

What would you like to see more of and what would you like to see less of? I’d like to see more original ideas. More of Those Folks and less street wear bozos.

Any last words? Those Folks ain’t no jokes, local Venice homie locs, fat trees for smokes, deep cookie strokes, their mind provokes, those that evoke a hoax. Them Folks are yolks, lock, stock, and barrel blokes, dem motherfuckers even feeding homeless folks.

Kevin Jamal Bradley Jr.

Interview by Richard Massie

Age:  18, Grown.

Ethnicity:  I’m black & white but I just say I’m black. If you wanna get into it, I’m Creole & Belizean.

Date of birth?  October 27th

Where were you born?  I’m not sure… Yeah, I don’t even know. I think my parents found me floating in the middle of the Bermuda Triangle.

Where’s home?  2nd Ave & 39th

What do you do for a living?  I have fun on my skateboard.

Did you graduate high school?  Uhh… Nope. I dropped out at the end of 11th grade.

How long have you been skateboarding?  8 years

Who are you sponsored by?  Fucking Awesome, Nike, Supreme, Bones Bearings, Spitfire, and Thunder.

How did you start skateboarding?  My uncle Coop gave me a skateboard one day. I don’t know how it happened but I just kept skating.

Who’s your favorite skater?  Damn, I don’t know… Bruce Lee. He’s my hero.

What’s your favorite skate part?  Grant Taylor’s part in Debacle.

What’s your go-to trick?  Kickflips

Who’s your favorite people to skate with?  Nakel, You, Mikey sometimes, not Blake (Laughs), LeAndre, Tyshawn, Jimi Britches & Jesse.

Where’s your favorite place to skate?  The beach (Venice Skatepark)

What’s the best thing about being sponsored by Nike?  Traveling for sure. And they send my family shoes so that’s cool.

What’s the first thing you do when you wake up?  Turn on the TV and kickit. If nobody hits me up by 10am I just got to the skatepark.

What did you have for breakfast today?  Outdoor Grill at like 12 – I had a tri-tip sandwich with potato salad and baked beans.

No bev?  I had full bev, yes. Passion fruit and guava juice.

What’s something you have to do every single day?  Skate. Even if I’m not doings tricks, I at least get a few pushes in. I just gotta get out the house, I can’t be in the house all day.

If you could have any job in the world what would it be?  I would be one of those people that travel and take pictures of animals for National Geographic.

What’s your favorite place that you’ve been to?  Japan. Australia was pretty fun, oh and Gran Canaria in Spain.

What’s your favorite cartoon?  Adventure Time

What’s your go-to choice at the ice cream truck?  If they don’t got the Blizzard then I just get an ice cream sandwich.

Who’s your favorite Ninja Turtle?  Michelangelo, he’s the best one. That’s me in Ninja Turtle form.

What’s your favorite cereal?  Rice Krispies and put sugar in it. The most sugar! Frosted Flakes is where it’s at too. You can eat Frosted Flakes with no milk if you a real one.

More peanut butter or more jelly?  Peanut butter. You gotta have a nice amount of jelly though.

What’s the last song you listened to?  “Pleeze” by Dom Kennedy & Nipsey Hussle

How old were you when you lost your virginity?  14.

Damn, that’s kinda young…  It was chill. I went to this girl’s house and all I could think about is how in movies their parents always walk in. I hit for a cool 10 minutes (Laughs) I was on, first try.

Do you have a girlfriend?  Nah.

Why not?  I just be doing too much to have a girlfriend. Like I could be anywhere… I could be on a remote island and find me a bad one but if I have a girlfriend then it’s all over. You never know, maybe one day.

Any plans for the summertime?  Nigga, just be in the water as much as possible. Let’s go to Catalina! Are you wit that?

Duh, let’s do it.

Any last words?  There are no last words nigga, not yet.

THE ARTIST FORMERLY KNOWN AS "PEMEX"

Interview by Richard Massie

Age:  46 in my mind, 26 in real life.

 Ethnicity:  Native American and Spaniard. Put Mexican in perentheses.

Where were you born?  Martin Luther King Hospital in Compton, Ca.

Where’s home?  Home is where my art is.

What do you do for a living?  I sell art, paint murals, and do tattoos. Sometimes I sell drugs if I have to.

Did you graduate high school?  Hell no. I got my GED with honors and I went to 6 different high schools.

How long have you been doing graffiti?  For about… (counts his fingers) 9 years.

What got you into graffiti?  I used to draw girls’ names in like 5th-6th grade for Valentines Day or whatever. I started doing graffiti illegally from just skateboarding around and seeing “Lier” tags up. I knew he used to skate so I just started doing what he was doing, you know?

Did you know him?  Yeah, we were cool. He used to give me markers because he would “rack” them. He got into drugs though so I started hanging out with his little brother. Most kids that wrote graffiti were into hip-hop but “Lier” listened to punk rock so I thought that was cool.

You were really into punk rock huh?  Punk rock was the only thing that helped me deal with the shit at home. It was my getaway from family drama.

What’s your favorite punk band?  Eskorbuto from Spain

What’s the craziest thing you’ve done or saw at a punk show?  I had sex with a random girl on the side of the house from where this show was. On the grass, like not in the cut at all, just right there. She said she wanted to fuck me because of my mohawk.

What color was your mohawk?  Pink

Who are/were your biggest inspirations in graffiti?  In graffiti you can say that “Gkae” was when I first started. “Oiler” from COI, “Saber” and “Revok” from MSK, and “Siner” from LTS too.

What’s the best advice you were given?  Some of the best advice I ever received was from “Sedek” (R.I.P.) I’m getting chills just thinking about things he would say. The kind of person he was, he wouldn’t tell you something, he would suggest things and leave it up to you to figure out if it was good or bad. The best advice he told me was: “Why join somebody’s empire when you can start your own.” That’s what LOLc was to him and that’s what it became to me.

In your own words describe what graffiti is about:  Graffiti is about creating an identity for yourself and projecting it onto society for them to judge.

Who would you consider the best graffiti artists or most influential?  Wow, there’s so many… The top 5 to me are: “Ayer” LTS, “Revok” for sure, “Dream” TDK (Oakland) “Sedek”, and “Retna”. Oh, and “Reyes”.

If you could have any job in the world what would it be?  To design cars for Mercedes-Benz.

What’s the first thing you do when you wake up?  Check my pockets for my wallet, phone, and keys.

What is something you must do every day?  Draw

What’s your favorite tattoo that you’ve done?  Probably the four arm samurai I did on the homie “Doja”

Who’s your favorite Ninja Turtle?  Rafael, the responsible muthafucka.

He’s not the responsible one, Leonardo is.  No he’s not! Rafael is. He’s the one that makes executive decisions.

You’re wrong. Leonardo is the leader, he’s the logical one. Rafael doesn’t think before he acts.  Rafael is the one that saved April right?! He’s the G!

Who’s your favorite cartoon character?  I would have to say Bobby from Bobby’s World.

Favorite cereal?  Life

Favorite book?  ”The Grapes of Wrath” by John Steinbeck

Favorite movie?  No Country For Old Men or There Will Be Blood.

Favorite past time?  Writing on things.

More peanut butter or more jelly?  Jelly

Thank you. I hate when people say more peanut butter.  That shit is so dry, that’s why niggas are so thirsty now n’ days.

When was the last time you were arrested?  Last year for public intoxication or pissing in public, not sure which one it was.

Isn’t pissing in public a sex crime?  Yeah, you have to register as a sex offender after your third time. I’m on my second.

You better be careful pissing out there.  The second time I gave a fake name so I’m good.

What’s the last song you listened to?  “My Nigga” by YG, Jeezy & Rich Homie Quan

What’s your go-to choice at the ice cream truck?  That’s easy, strawberry shortcake.

How old were you when you lost your virginity?  15. That shit was tight as fuck.

What was tight, the girl or the experience?  (Laughs) The experience. She wanted to fuck before but I was so nervous about getting her pregnant that I waited until I had a condom. She was some girl from my school, we ditched just to fuck.

Was she a virgin?  No. She had fucked 1 guy already, I was heated.

So how old were you when you found out you were gay?  Fuck you. (Laughs)

If you could have a conversation with anyone from the past who would it be and what would you ask?  I would sit down with JFK and ask him how I could get over on the Military-Industrial Complex.

If you could have a threesome with any 2 girls who would it be?  Oh my god… Kate Upton and Tianna Gregory from Instagram, she’s so bad. I hope she sees this somehow. 

Okay, if you could have a one night stand with any girl who would it be?  Hilary Clinton, duh. Nah don’t put that. Umm… Eva Longoria.

What’s the best characteristic in a female?  Attitude

Do you have a girlfriend right now?  That depends, define a girlfriend.

(Laughs) So why not?  Other priorities.

What’s your favorite thing about Those Folks?  Free product nigga! (Laughs) That’s stupid. Those Folks is a family, that’s like asking what your favorite thing about your family is.

Any last words?  Shout-out to all the family and folks that have looked out for me. All the homies from the hood, you know who you are.

Those Folks 2013 Recap

We started off the year with our Valentine’s Day release. At the time I wanted to design some non-cornball shit that was against (in my opinion) possibly the worst holiday to ever go commercial. The drop included 3 different t-shirts and a snapback.

The first design was a Kim Casali tribute called “Love Is…”

The second design was something I’ve had in mind for a long time and perfect for Valentine’s Day. I searched all over L.A. to find the right oxeye daisies, checked my little brother & sister out of school early, then took some pictures of them playing the game “She (or He) loves me, she loves me not.”

The snapback was designed from the absence of LOVE…

Our good friend Cole Moss released his “Why Unicorn Drinks” book.

We made new stickers and some new lookbooks for our field trip to Vegas for MAGIC.
Guerilla marketing at it’s finest!

My childhood friend Gilbert Trejo jumped back on the scene and I was privileged enough to put together a TDRT (The Dead Reagan Tour) x CBG (Chill Black Guys) show. It was the first time Gilbert’s band TDRT played a show in over 5 years, and the first time CBG ever played with a live punk band. The night was definitely one to remember!

FRANK151 reached out to us for an interview and posted the article on their website!
Click HERE to read it.

In May we released our second collaboration with Crap Eyewear. This time around we got to design 2 different styles. Our “T.V. Eye” style frames are possibly my favorite thing that I have ever designed.

Our brother “Black Daniel” was finally released from jail. In my best attempt to keep him out of jail, I decided to take a skate trip up North to Santa Cruz, Sacramento, Oakland, and San Francisco. He had the time of his life during the trip but my #KeepBlackDanielOuttaJail campaign didn’t work for as long as I wanted. He was arrested once again shortly after we returned to L.A.

We held Warm Brew’s listening party for their album “The Ride” at Venice Orignals.

A girl named Autumn in St. Louis got a Those Folks tattoo on her foot!

We purchased 2 VHS video cameras to start filming a new Those Folks video, and just like every year, we enjoyed every day of the Summer!

My cousin “Juice” started making Those Folks jewelry, it will be available soon.

We signed up in a basketball league for the first time, and definitely not the last.

I took my first ever family trip to Kern River. I had never been camping before, it was the best time I had all year.

We held our very first skate contest at the skatepark in Venice. We filmed the contest with our VHS cameras but we’re saving the footage for the new Those Folks video that will be out next year.

Our boy Miles Silvas from Sacramento got the cover of Transworld Magazine!

Mikey Alfred from Illegal Civilization put together his first art show featuring work from Nakel Smith, Lego, Cedric Grandberry, Myself, as well as his own.

I finally met Bobby Hundreds so we could talk about things that happened in the past and left a sour relationship between The Hundreds and Those Folks. I’m glad we cleared everything up and now there might be a TH x TF collaboration coming soon…

For the second year in a row, Those Folks fed the homeless in Venice for Thanksgiving. We served over 200 plates of food and handed out socks & beanies as well. It’s always good to give back and although the government is trying to make it illegal, I hope we can keep this tradition going.